In March 2007, International Council of Shopping Centers (ICSC) launched the Sustainable Energy and Environmental Design (SEED) initiative to survey and support green construction practices. The SEED program encompasses education, best practices, recognition, conferences, publications and legislation to promote green building and business practices. In May 2007, ICSC hosted its first ever Green Pavilion and Green Zone at the annual RECON conference, showcasing product and service providers who are committed to the environment. In May 2008, the ICSC and SkySite Property, LLC unveiled the next evolution in the SEED initiative, ICSCSEED.org, a new retail knowledge-based web portal at RECON.
ICSCSEED.org is a knowledge-based web portal providing the most comprehensive online green news and sustainable best practices for the entire retail real estate industry. ICSCSEED.org provides a wealth of information for anyone interested in learning about the greening of retail stores and shopping centers, or their company’s operations. Visitors to the site will find the information they need to advance their corporate environmental and green building strategies.
Visitors to ICSCSEED.org will have a single point of access to:
* Premium content, including the latest green news, research, white papers, case studies and best practices
* The SEED community
* Online green building tools
* A green product and service provider directory
* Event, symposium and conference calendars
* New sustainability initiatives and technologies
About the ICSC
The International Council of Shopping Centers (“ICSC”) is the world’s largest retail real estate organization. With 76,000 plus members in the U.S., Canada and more than 90 other countries, including shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers and other professionals as well as academics and public officials. ICSC is the global retail real estate industry trade association, with links to more than 25 national and regional shopping center councils throughout the world.
The principal aims of ICSC are to advance the development of the shopping center industry and to establish the individual shopping center as a major institution in the community through:
* Promoting the role of shopping centers in the marketing of consumer goods and services
* Establishing codes of fair business ethics and dealings with retailers and consumers and with government and public agencies.
* Encouraging research into the architecture and design of shopping centers and into the development of improved management and maintenance methods.
* Collecting and disseminating information among members pertaining to techniques of profitable operation, which can serve to improve the individual shopping center and the industry.
* Study economic, marketing and promotional conditions affecting the shopping center industry.
* Promoting the prestige and standing of members as reputable specialists in the field of shopping center development and management.
For more information, please visit ICSCSEED.org today!




